July 2024

Digital Marketing Case Studies

Digital marketing case studies offer in-depth knowledge about problems faced by marketers and the solutions they implement to tackle the issues. In simple words, going through case studies helps you to learn more about marketing tactics.

Therefore, going through case studies is a great strategy for gaining valuable experience from other marketer`s stories. It allows you to avoid unnecessary mistakes and accomplish success in the competitive market.

This article will delve into some case studies about

Successful Digital Marketing Strategies

A digital marketing strategy is a practice in which experts advertise their brand online to grab user engagement, develop lasting relationships, and generate massive sales. However, understanding user behavior is the key aspect to winning high quality leads.

Customers vary in their needs and preferences when it comes to buying a product or service. While experts have classified it into 4 major types

1. Habitual Buying Behavior:  Such types of customers purchase products from the same brand

2. Variety Seeking: They prefer buying substitute products to accomplish the same level of satisfaction

3. Complex Buying Behavior: when an individual invests in a brand with a higher value

4. Dissonance reducing: these types of buyers conduct in-depth research to find their desired item but cannot find more options.

Knowing your customer is the base of your successful marketing strategy, for instance, it helps you to create relevant content, build relations on social platforms, run paid ads, and generate leads.

Successful Case Studies  

So far, we have learned about the essential pillars of a winning digital marketing strategy. Let’s dig into the case studies

1. SEO: Gump`s

A famous store in San Francisco that sells a variety of goods like home décor items and jewelry. After having a successful launch, the brand required help to increase its sales from the previous year.

Challenge

Gump`s was an established brand in the market with a solid product and expert development team behind it. Therefore, the company didn’t face many challenges in its journey. Their major concern was to effectively implement digital marketing strategies and generate huge sales in the current year.

Strategy

The strategy was based on using cross-selling and digital marketing to retain existing customers. Google search was utilized to extract the customer data and the plan was executed accordingly to help Gump`s accomplish its target.

Implementation

Implementation includes running paid ads around various social media platforms while increasing its Google search and shopping strategy. In addition, we also optimized their product listings with highly searched keywords and fresh images to ensure our target is the relevant audience.

Outcomes

After the successful implementation of our digital marketing strategy, there was a 92% increase in Gump`s sales. The revenue was increased by 79% and overall traffic was raised by 42%.

Home décor response was exceptional, it increased the ROI of the company by 104%. Moreover, the return customer rate was raised by 32%

2. Programmatic Ads: Hestan Culinary

Hestan Culinary offers high-quality pans, pots, and attractive cookware. After witnessing a massive sales drop, the company wanted to increase its revenue. They were in search of a professional digital marketing agency that could help them achieve their target.

Challenge

Hestan was known for selling cookware across the town, they were only targeting professionals. However, the brand was not paying attention to the homeowners trying to cook from their houses.

Hestan Culinary products come with a longer buyer’s digital marketing journey, which posed a problem when they started seeing sales drop.

Strategy

Heston wanted to generate more sales and increase their ROAS (return on ad spent). That is why we had to go with programmatic ads with full-funnel digital marketing. Our team used various tactics to approach the target audience and nurture them down to the entire sales funnel.

Implementation

We implemented catalog and native feeds with the help of programmatic ads, to strengthen our ad campaign. Through targeting the relevant audience with ads Heston started receiving a great response and their ROAS increased as well.

Outcomes

After a few weeks of the paid ad campaign, the revenue of Heston company was raised by 200%. We kept tracking the performance using various metrics and the brand was happy with such huge accomplishment.

3. Social Media and E-commerce: LockNLube

 LockNLube is an Amazon seller that offers greasing items for various types of cars. They wanted to increase the sales of products and expand the audience reach. LockNLube was striving to generate a huge revenue with their products.

Challenges

LockNLube was looking to optimize its product listings for Amazon. Since it was a peak season, they wanted to increase top-of-the-funnel awareness through numerous digital marketing strategies. Moreover, LockNLube was facing difficulties with eBay’s new marketing tool.

Strategy

We work closely with the brand to develop a digital marketing strategy. Our first step was to optimize titles and descriptions of their product listings with new keywords. In addition, our expert team also scaled the Amazon ad spent.

We also utilized keyword bidding for eBay to overcome what the new tool was lacking. Our ticktack professionals also checked previous paid ads and optimized them for better performance.

In addition, the paid ads were set up across various platforms such as YouTube, demand side platforms, top-of-the-funnels relaunched branding, and store pages.

Implementation

For Amazon listings, we included A+ content in every product listing and performed A/B testing. Moreover, we created a list of highly-performing keywords for eBay products. These keywords were distributed in various groups to track the performance.

Outcomes

Properly optimizing all Amazon product listing pages led to a huge increase in the company revenue. The difference was 54% in the revenue and there was a 100% rise in user sessions. Moreover, the user conversion rate increased by 27%

EBay sales increased by 21% impressions were increased by 74% and ROAS was also improved as compared to the previous sales.

Conclusion

Digital marketing offers a powerful toolbox for businesses to reach their target audience, build brand awareness, and achieve their marketing goals. By staying informed about the latest trends and learning from successful case studies, you can develop a winning digital marketing strategy for your business.

Read more : Maximizing User Engagement with Interactive Ads in 2024

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